Amen, Mr. Blinn!
According to a USA Today survey of hotel brands, 40 percent of hotels charge for wifi access. I'm flummoxed. Perhaps I simply misunderstand the economics of offering wifi to customers. Is it really a cost that hotels must recapture via daily fees? Doesn't it break down to a virtually cost-free service for the hotels when amortized over the number of guests that would use it if it were offered for free?(Can you tell I recently finished listening to Chris Anderson's Free: The Future of a Radical Price
via audiobook?)As I've written previously, wifi availability has a direct influence on my commercial decisions, be it coffee shops, airport shuttles, hotels and soon airlines. I've always believed I am not alone among my fellow Commuter Daddies, presumably an attractive demographic among enterprises that cater to business people, traveling or otherwise. Now the USA Today story lends credence to that belief.
I continue to be mystified by how businesses risk customer acquisition and retention opportunities when the chance to do so has such a low up-front cost.
3 comments:
Flummoxed - love that word!
Andrea
It is such a great word! And thanks for catching the typo. Correct spelling is now in place.
Agree with you that establishments are losing a lot by not offering services like wi-fi. I recall switching coffee shops not because of the products they sell but simply because they have free wi-fi.
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